Into the Bloom — hadisusanto

HADISUSANTO

INTO THE BLOOM WITH LOVE, BONITO,
2026

KELLY‘S SCOPE

CREATIVE DIRECTION
PHOTOGRAPHER
VIDEOGRAPHER
GRAPHIC DESIGNER
LOOKBOOK EXECUTION

(THE PROJECT IS A COLLABORATION WITH LOVE, BONITO COLLECTION)

INTO THE BLOOM WITH LOVE, BONITO IS WORKING UNDER THE BRIEF, SOFT POWER. WE REPRESENTS WOMEN HAVING THE POWER TO WALK AWAY FROM SITUATIONS NO LONGER SERVING THEM. TOGETHER WITH LOVE, BONITO COURAGE IS EMBEDDED IN WOMEN. THIS CAMPAIGN REPRESENTS THE RESILIENCE OF WOMEN IN TAKING STEP FOWARD AND RECLAIMING STRENGTH.

WE UTILISE ORCHIDS AS OUR MAIN ELEMENT, AND JUST LIKE ORCHIDS, WOMEN BLOOM TOGETHER IN THE RIGHT ENVIRONMENT. EMERGING WITH SOFTNESS, HAVING LOVE, BONITO BY OUR SIDE TO RECLAIM STRENGTH.

Together, Love, Bonito Women creates a community of support stystem and therefore allowing women to Bloom.

Aside from its photography collections and campaign deliverables, we create a physical lookbook based of Artbook References. We utilise laces, pink colors, and cushion hardcover made our own hands as a team collective creation. Below are the picture of our physical Look-Book.