KOLABORASI BERSAMA BEHATI MALAYSIAN FASHION BRAND
BY KEL WEN, 2025
BY KEL WEN, 2025
KELLY‘S SCOPE
PROJECT LEADER
CREATIVE DIRECTION
PHOTOGRAPHER
VIDEO EDITOR
PROJECT LEADER
CREATIVE DIRECTION
PHOTOGRAPHER
VIDEO EDITOR
(THE PROJECT IS BASED ON KEL WEN’S BEHATI BRAND, THIS IS A ‘REIMAGINED’ PROJECT)
THIS IS A FASHION CAMPAIGN BASED ON KEL WEN’S FASHION BRAND, BEHATI. IN THIS SEASON, WE EXPLORED “KOLABORASI BERSAMA BEHATI”. KOLABORASI MEANS COLLABORATION IN MALAYSIAN. THIS CAMPAIGNS COMBINE THE CHARACTERISTICS OF KEL WEN’S PREVIOUS CAMPAIGNS, WHILE DERIVING MAIN CULTURE FROM SABAH. A “LAND BELOW THE WIND”, USUALLY KNOWN AS MALAYSIAN BORNEO.
THIS IS A FASHION CAMPAIGN BASED ON KEL WEN’S FASHION BRAND, BEHATI. IN THIS SEASON, WE EXPLORED “KOLABORASI BERSAMA BEHATI”. KOLABORASI MEANS COLLABORATION IN MALAYSIAN. THIS CAMPAIGNS COMBINE THE CHARACTERISTICS OF KEL WEN’S PREVIOUS CAMPAIGNS, WHILE DERIVING MAIN CULTURE FROM SABAH. A “LAND BELOW THE WIND”, USUALLY KNOWN AS MALAYSIAN BORNEO.
© ALL RIGHTS RESERVED KELLY HADISUSANTO 2026